Mar 27
Create memorable brand experiences with curated gift sets, personalized packaging, and story-driven promotional campaigns In today's crowded market, standing out requires more than just a memor...
Continue ReadingMar 12
Step Up Your Brand: Why Custom Branded Tennis Shoes Are the Ultimate Promotional Giveaway When it comes to corporate swag, companies are constantly looking for memorable, high-value promotional it...
Continue ReadingJan 24
Why Gyms Should Offer Branded Merch for Memberships Instead of Discounts When it comes to attracting new members, gyms often use discounts as a quick and easy way to ...
Continue ReadingDec 27, 2024
Creating a practical and clear reward program for your customers can be a powerful tool for increasing loyalty and driving repeat business. The key to success lies in offering high-value rewards ...
Continue ReadingDec 10, 2024
Loyalty marketing can be a powerful tool to retain customers and boost sales. But, how do you create a loyalty program that actually works? Here are 7 essential steps to get you started: 1. Segmen...
Continue ReadingDec 4, 2024
Want to create a customer loyalty program that actually works? You're not alone. Many retailers struggle to get their programs off the ground, and even more fail to see real results. Why? Because...
Continue ReadingSep 23, 2019
From the very first time someone interacts with a business to the moments after their purchase and beyond, customer service is key. There may be an amazing product or a one-of-kind service, b...
Continue ReadingApr 17, 2013
Is Your Restaurant Willing to Stand Out From Your Competition When It Comes To Customer Loyalty Programs? I love to eat pizza- and in the past few weeks in my hometown of Austin, Texas, I have eat...
Continue ReadingDec 12, 2012
Proof of Purchase Promotions Can Increase Sales of Consumer Package Goods Austin, Texas: Proof of Purchase Loyalty Promotions are one of the simplest ways for a consumer products company t...
Continue ReadingNov 13, 2012
When Planning a Frequency Program, Do Not Fall Into the “New Customers Only” Conundrum Austin, Texas: You've seen the promotions: Offer valid for new customers only. Not valid for ex...
Continue ReadingSep 24, 2012
Customer Loyalty 101: It's About Your Customers! Are your policies standing in the way of good customer loyalty? Austin, Texas: I took a party of eight out to a nice Mexican restaurant for d...
Continue ReadingAug 24, 2012
Customer Loyalty is Not a Program. It is a Way of Doing Business Austin, Texas: I read a blog post the other day espousing the theory that companies should create a new position called Chief Loyal...
Continue ReadingJun 6, 2012
Austin, Texas The Wall Street Journal had a recent story about how old videogames are coming back as apps for iPhones and tablets–bringing with it easy riches for the companies that are dusti...
Continue ReadingJan 18, 2012
A few weeks into the new year and many of the resolutions we had hoped to start on are still not getting done. But how about last year's goal? Is there one piece of unfinished business left over ...
Continue ReadingDec 13, 2011
Put Data Capture at the Top of Your Loyalty Wish List Austin, Texas: There has been a great deal of discussion these days as to the newest loyalty trends for 2012. The strongest new platform seem...
Continue ReadingDec 8, 2011
Austin, Texas: Anyone who has read my blog posts over the past few years knows that I am not a big fan of using coupons to attract a loyal customer base. Coupons may be an ideal way of introducing...
Continue ReadingDec 6, 2011
Austin, Texas: When I was child, my mother would sometimes tell me that I was hearing without really listening. Unfortunately, today it seems that many companies are having that same problem. The...
Continue ReadingOct 11, 2011
Customer Engagement: The Key to Increased Loyalty Austin, Texas: I recently wrote a recent blog post about the importance of customer surveys to better gauge your customer feedback. This shou...
Continue ReadingSep 16, 2011
Can a Business Build Customer Loyalty Through Discounting? Austin, Texas: For the past few months, I have been getting my email in-box stuffed with coupon offers from Groupon, Living Social, Moo...
Continue ReadingSep 12, 2011
Austin, Texas: On LinkedIn the other day, I spent some time looking at various profiles of my “connections” - and noticed a large number of well qualified marketing executives without j...
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Austin, Texas: I just received an issue of Deliver, a magazine from the US Postal Service, which featured an excellent article on varying your marketing mix. It's core message was that direct mail...
Continue ReadingAug 30, 2011
Austin, Texas: It appears that more and more companies are looking at merchant-funded reward programs in an effort to encourage customer loyalty. Financial institution with their debit card progra...
Continue ReadingAug 25, 2011
Austin, Texas: The legendary economist Peter Drucker once observed that “the purpose of a business is to create a customer.” Notice that he didn't say the word “sale” or &l...
Continue ReadingAug 3, 2011
I had a client tell me the other day that he wasn't getting enough referrals. He said he has a stack of favorable letters from clients saying that he was “dependable”, “able to d...
Continue ReadingJul 29, 2011
Motivating Employees. Creating Customer Loyalty. Austin, Texas: I was involved in a discussion board thread the other day and someone asked if loyalty can be a program. This got me thinkin...
Continue ReadingJul 12, 2011
Austin, Texas: In this high tech age, there seems to be a great deal of discussion about the technology that will drive the next loyalty wave. Colloquy magazine did a recent article on the future ...
Continue ReadingJul 7, 2011
Customers describe their client base in all sorts of ways–but very rarely do they differentiate between the type of customers they have. All customers are not created equal. Nancy Porte, Vic...
Continue ReadingJun 30, 2011
What is the Proper Length of Time to Run a Loyalty Program? One of the questions I get asked about most is “How Long Should A Loyalty Promotion Run?”. Some people want to run thei...
Continue ReadingJun 9, 2011
At most restaurants, the term “customer service” is often talked about at management meetings-but never clearly defined. As customers continue to eat out less often, while also more cl...
Continue ReadingJun 1, 2011
Today, there are just too many loyalty programs, and most have been designed without much forethought. A 2009 loyalty census from Colloquy estimated that membership in U.S. rewards programs was ab...
Continue ReadingMay 24, 2011
Most c-store car wash programs are similar … Buy 5 Car Washes and Get the 6th One Free. Or…. Save $1 on a Car Wash With a Fill-up. These programs are plentiful because they are simp...
Continue ReadingMay 23, 2011
It seems that too many loyalty programs are created to reward only the most loyal of customers. With fewer tiers and levels, the “dream prizes” can scare off many possible participants...
Continue ReadingMay 3, 2011
Online loyalty programs are offered by companies to reward consumers who visit their websites more frequently. Like many other online developments, many of these online loyalty programs were ones...
Continue ReadingSep 14, 2010
Why do so many restaurants resort to using price coupons to drive traffic-sacrificing profits without increasing loyalty or differentiating themselves from their competition? In the 26 years in th...
Continue ReadingAug 24, 2010
According to a study in Colloquy, U.S. consumer participation in loyalty and rewards programs rose across every demographic segment in 2009, and grew 19% overall since 2007. Most customers join t...
Continue ReadingAug 6, 2010
Is there a difference between the term “Frequency Marketing” and “Loyalty Marketing”? Although the two terms are often used interchangeably, there can be more than a semant...
Continue ReadingAug 5, 2010
Online loyalty programs are offered by companies to reward consumers who visit their websites more frequently. Like many other online developments, many of these online loyalty programs were ones t...
Continue ReadingJul 19, 2010
You have studied your services/products and how you're promoting them. You have studied your present and potential consumers and your marketing resources. And you have realized that loyalty marketi...
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